My Background
Personal Profile
Brand strategist with a focus on luxury markets, combining entrepreneurial consulting, analytical research, and international training. Experienced in market research, product tracking, and client engagement. Trained at HEC Paris, ESSEC, and Cours De Civilization Française De La Sorbonne, with plans to pursue a Master’s in Luxury Brand Management at ESSEC.
Fashion and Luxury Certificates
Unveiling the World of Luxury Management Certificate
HEC Paris
Learned the principles that define the luxury sector, including consumer motivations, crafting iconic brands, and navigating global market dynamics. Explored key players, trends, and opportunities shaping today’s luxury industry.
Innovative Brand & Digital Marketing Strategies Certificate
ESSEC
Developed a deep understanding of luxury consumer behavior, brand strategy, and digital marketing. Explored generational trends, global markets, online-to-offline customer journeys, clienteling 2.0, and CRM. Gained skills in personalization, sustainability, supply chain strategy, and integrating a global luxury ecosystem.
Creation & Branding, Operations & Supply Chain
INSIDE LVMH
Explored the fundamentals of the luxury industry through LVMH's business model, the relationship between luxury and society, and the key drivers of brand creation. Developed knowledge of luxury branding, creative strategy, operations, and supply chain management, with an understanding of how these functions work together to deliver exceptional customer experiences.
