My Background
Personal Profile
Brand strategist with a focus on luxury markets, combining entrepreneurial consulting, analytical research, and international training. Experienced in market research, product tracking, and client engagement. Trained at HEC Paris, ESSEC, Institut FRANÇAIS de la MODE, and the Sorbonne, with plans to pursue a Master’s in Luxury Brand Management at ESSEC.
Fashion and Luxury Certificates
Unveiling the World of Luxury Management Certificate
HEC Paris
Learned the principles that define the luxury sector, including consumer motivations, crafting iconic brands, and navigating global market dynamics. Explored key players, trends, and opportunities shaping today’s luxury industry.
Innovative Brand & Digital Marketing Strategies Certificate
ESSEC
Developed a deep understanding of luxury consumer behavior, brand strategy, and digital marketing. Explored generational trends, global markets, online-to-offline customer journeys, clienteling 2.0, and CRM. Gained skills in personalization, sustainability, supply chain strategy, and integrating a global luxury ecosystem.
Fashion and Luxury Management
Institut FRANÇAIS de la MODE
Gained insight into the culture, economics, and codes of fashion and luxury, with a focus on luxury à la française. Studied branding, merchandising, iconic brand analysis, sustainability, craftsmanship, and customer service, using applied exercises and case studies to develop strategic and creative industry knowledge.
